My question to you: what can you offer your ICP as proof you're worth working with, that doesn't require payment or a lot of their time?
#2 Common mistakes to avoid when running your own Facebook ads
Paid ads isn't my bailiwick, so I was delighted when Tanner from Mach7 Marketing reached out about a new guide his team created. 3 Most Embarrassing Mistakes People Make Managing Their Own Facebook Ads is cheeky yet sympathetic to the trials and tribulations of running your own Facebook ads.
Learn about spaghetti testing, spending too much too fast, and focusing only on ads. This guide explains how micro testing can save you money, improve ad performance, and optimize your entire customer journey for better results.
My question to you: what metric do you put in place that flags it's time to stop doing X yourself and get outside expertise?
#3 Use LinkedIn "saved search" to create a curated feed
Most marketers (57%) cite creating the right content for their audience as a challenge. That is a change from recent years, when "creating enough content" was the most frequently cited challenge.
Which channels perform the best? Most marketers in the survey point to in-person events (56%) and webinars (51%) as producing better results.
Far fewer invest in native advertising (35%), partner emails (29%), and print display ads (21%).
My question to you: do you create space for yourself to indulge in your own industry's studies and research?
What you're resisting is actually your biggest ally
Tough love moment: if you're not running reports on your marketing efforts, you're making things waaaaaaaay too hard for yourself.
Few people relish reporting. I get it.
But here's the reality. In less than 18 minutes I had the following marketing intel:
WIN! Changing the wording on a service link in a newsletter resulted in 25 clicks, up from and average of 2.
WIN! LinkedIn audience from Toronto grew by 2% (part of new market strategy).
WIN! A LinkedIn post from 4 months ago with 3 word changes was the top performer again.
LOSS! A SEO experiment adding a new keyphrase in a post dropped ranking but increased query diversity.
And no, this was not done with some fancy "all in one dashboard". Just a spreadsheet and willingness to make the time to verify the work.
If you work 40 hours/week but can't invest 18 minutes/month to do reporting, you're playing on hard mode for no reason. It's like hitching a horse backwards to a cart. How the hell can you get anywhere?
Even having just 5 numbers to look at every month will help figure out what's working, and what you can (finally) stop doing. That's 5 more bits of intel you can use to make better decisions and prove your value as the person responsible for marketing.
So my wish for you is to acknowledge that while it will take a little effort to turn that horse around (aka: attach KPIs to your goals), you'll gather far more speed in your daily operations because of it.
Giddyap, Darin!
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