LinkedIn masterclass, blog templates + case studies

April 4 | 1-2 pm ET
Boldly LinkedIn: a masterclass for consultants and fractionals who want an authentic brand on LinkedIn that attracts clients!

You know your ideal clients are on LinkedIn, but your presence there is a shadow of who you really are as a professional. You want your passion and expertise to shine and attract the right people!
If you want to:
Overcome the "Perfection Poop" that holds you back from being visible.
Know the engagement essentials that build true authority and trust with your audience.
Have the confidence to create and share content that resonates, engages, and enhances your professional brand.
Be able to post on LinkedIn without getting nervous poops 😉

Then this is your chance to stand out. My brand new Boldly LinkedIn Masterclass gives you a personalized action plan to overcome blocks, jumpstart creativity, and showcase what makes you genuine. There are also complimentary tickets for under recognized folk, so please spread the word!

#1
Marketing Case Studies: trends & insights for SaaS

The fine folks at Uplift Content recently released their 2024 Marketing Case Studies: Trends & Insights for SaaS .

“But Alison, our service isn’t software” you might say. Or maybe “We’re a nonprofit, this is irrelevant!”

The thing is, it’s a reflection from 115 of your marketing peers on what tactics they’re using to acquire clients. It also provides insights into how many their teams are creating, what kind of stories they tell, and how they get eyeballs on their efforts. It’s not gated, so you can dive right in.

My question to you: how can you use the storytelling aspect of case studies to prove intangible ROI such as impact, change, or culture shift?

#2
5 blog post templates that attract readers and revenue

Sometimes keeping things simple works. Especially if you need a springboard to get you out of the “what do we blog about” rut. Josh Spector’s 5 Blog Posts That Attract Readers And Revenue is short and sweet as it’s aimed at the creator economy.

However, I think marketing leaders and teams of all sizes can find some worthwhile inspiration.

For example, has it ever crossed your mind to recommend your competitors in your blog content? Josh has some advice about that.

I recommend picking 1 of these that inspires you and flushing it out with SEO research to make it sing. Then, slice that blog up into 10 different ways to distribute along your other marketing channels.

My question to you: why do you blog? A deceptively simple question that should have a strategic answer.

#3
Where web users spend time vs. where traffic referrals originate

Buckle up: Sparktoro is here to humble us marketers once again! Where web users spend time vs. where traffic referrals originate warns us to “be careful not to ascribe attribution or credit to Google when other investments drove the real value.”

In other words, while Google may be the largest source of your traffic, that doesn’t mean people only use Google to become aware of you. According to their research, it’s the likes of social platforms, news sites, and YouTube that your visitrs are spending time first and then influencing the decision to go to Google you. Plan your marketing accordingly.

My question to you: how do you track the effects of your marketing across channels?

It’s funny. Opinions are like buttholes – everyone has one.

And as professionals in our fields, we usually have many opinions about our industry-related topics.

Yet why are we so reluctant to post something as common as our opinion on LinkedIn? I believe it’s because we’ve incorrectly decided “opinion” to mean “be a jackass with a hot take”.

BOO! I want to challenge that. Cus it’s keeping us from exploring unique perspectives, innovation, and progress as professionals. What if “writing an opinion piece” didn’t label you a dillhole, but instead…

𝐄𝐧𝐭𝐡𝐮𝐬𝐢𝐚𝐬𝐭𝐢𝐜: showing passion and joy that becomes contagious.
𝐃𝐞𝐝𝐢𝐜𝐚𝐭𝐞𝐝: emphasizing your commitment and devotion to a cause, ideal, or goal.
𝐃𝐫𝐢𝐯𝐞𝐧: compelled to advocate for what you believe in, despite obstacles.
𝐅𝐢𝐞𝐫𝐲: spirited and fair critiquing so things improve for the better.
𝐂𝐨𝐦𝐩𝐚𝐬𝐬𝐢𝐨𝐧𝐚𝐭𝐞: highlighting injustice or humanity in a way that sparks positive change.
𝐈𝐧𝐬𝐩𝐢𝐫𝐢𝐧𝐠: motivating others to think differently or feel seen.

Approach “opinion” from one of these perspectives, and the only people who can come across as buttheads are rude contrarians in your comments who missed your point anyway.

If this concept excites you, but you’re unsure how to create such work, Boldly LinkedIn Masterclass covers that exact conundrum.