You are an incredible knowledge expert. Who bravely hung up your own shingle to attract clients who will benefit from (and cherish) your expertise.
My question to you: are you hiding your brilliance under a bushel of comparison?
See, being the LinkedIn nerd that I am, I have this habit of asking professionals what bothers them the most about it. At networking events; over DMs; even during client calls.
The top three things I hear over and over?
I rarely post because I don’t have anything special/worthy to say.
When I do post, it’s too promotional or too generic.
I’m sick of the echo chamber "thought leadership" content in my industry.
To me, all these stem from the same issue:
Comparing oneself to others on LinkedIn is the theft of (creative) joy.
It breaks my heart to know there are wicked-smart folk who open LinkedIn, ready to say what’s on their mind. But with few flicks down the feed, they get discouraged by what everyone else is saying. So doubt sets in, the browser or app is closed, and the world misses out on their brilliance for another day/week/month.
That’s why I call my masterclass Boldly LinkedIn. Because automation has diluted originality. Underrepresented voices aren’t being heard. People are bored of the same 10 influencers. This is your chance to stand out, Darlin, in 60 minutes:
→ Boldly choose who you want to attract. Clarify who you’re talking to and why, so you can ditch the generic and get specific.
→ Boldly show up through engagement. Understand what makes LinkedIn’s algorithm tick. So you model the kind of community you want to see, and ignore whatever crap the "gurus" are up to.
→ Boldly plan your content. "Post when I feel like it" isn’t fair to yourself or your audience. Strike the right mix of authenticity and authority that encourages folk to reach out.
Because as long as folk can’t see your expertise on LinkedIn, they can’t choose your expertise on LinkedIn, right?
If you’re ready to quiet the noise, there’s space to let your voice be heard.
PS: Can’t make the session time? The recording and workbook are sent out to everyone registered. I also answer follow up questions via email, so your specific ones can still be addressed, asynchronously.
Alison K Consulting, 3271 Agricola Street, Halifax, Nova Scotia B3K4H4, Canada
