Interesting stats & articles to inspire your business growth online.
#1 46% of all Google Searches are for local information
Ok, time for a little pep talk. For anyone that thinks there's no advantage to disclosing where you operate on your website. Especially my Atlantic Canadian service providers who feel like they shouldn't disclose they're from places like Yarmouth or Sussex. Social Media Today has a great infographic all about Local SEO that is going to prove to you the value of search engines knowing your location.
My question to you: are you leveraging the geographical location of your company for leads and SEO? This is a great way to quickly outrank competitors who aren't!
#2 89% of Pinterest users have use it for purchase inspiration
Pinterest isn't just for creative inspiration. I was poking around their business blog and came across some interesting stats about their user base. 89% of users using it to re-qualify a purchase? There's gold in them hills!
I also recommend reading their Success stories section. The variety of industries that are seeing amazing results from Pinterest blew me away: even insurance companies were digging into gold.
My question to you: have you evaluated which social platforms are bringing you true ROI? Likes and follows are ok, but conversion is where the real magic happens. Especially if you're running your own social media marketing.
#3 Where should your start marketing a new business or product? An
informative read!
His answer is very thoughtful and focused on customer research. Because that's how you answer any tactical question: where is your audience?
My question to
you: are you getting overwhelmed with the what and how... but don't really know who you're trying to serve? I can help!
#4 101
easy and cheap ways to drive trafficto your website
Not a stat, but there's a number in the headline, haha. Who doesn't want easier ways to drive traffic? Search Engine Journal did one hell of a roundup for you to get more eyeballs on your great content. Some of my favs from 101 Easy (& Cheap) Ways to Drive Traffic to Your Website include monitoring Google Trends for new keyword/blog content ideas and use relevant hastags on Twitter. Super easy!
My question to you: do you know which pages are your top landing pages, and which are your weakest? That's a great place to start in answering the question "Where will I send this traffic?". I offer Google
Analytics training if you want to find out these answers easily.
Some recent consulting clients I helped:
A health & fitness
company strategize content and branding for a website redesign
A niche listing service prioritize web development over a sales funnel
A social media marketer knock off multiple items on their website to-do list
A group of small business owners find different ways to measure their website efforts
Web strategy is all about being as effective as possible. Yet, as website owners we get caught up fussing with our sites in ways that do not help growth.
