Satisfy your craving for better marketing results.
1. Gender-diverse stock photos for better representation
Seeing yourself represented authentically in marketing is so important. So when it comes to including trans and non-binary representation for your audience, check out Gender Spectrum. I can’t put it any better than their welcome message:
“The Gender Spectrum Collection is a stock photo library featuring images of trans and non-binary models that go beyond the clichés. This collection aims to help media better represent members of these communities as people not necessarily defined by their gender identities—people with careers, relationships, talents, passions, and home
lives.”
My question to you: Where do you see opportunities to update visuals on your website, socials, and newsletter content so that all may feel welcomed to work with you?
2. A thoughtful, intentional newsletter to help you deepen your business goals
Ideas to Power Your Future is one of my favourite marketing and growth newsletters. Author Adriana Tica has helped my business over the years with copywriting and collaboration. And her newsletter is another way to access her genius.
Learn real growth, not hacks! Build a sustainable, future-proof business in 10 minutes or less per week. Get weekly strategy advice, in-depth trend
analyses, and ideas to help you build a resilient business. No bro marketing, I promise!
My question to you: Have you reached out to your support system recently to see if they have an offer or project they want amplified? Sometimes we get so stuck in our own work that we forget to share the good that others are putting out into the world.
3. 20 LinkedIn Tips Worth Saving
Imma talk about an Instagram post about LinkedIn. How I love the internet. And I also love Lea Turner, also known as “Lea Does LinkedIn”. Her 20 tips to squeeze more out of LinkedInare a great foundation in terms of profile setup, settings tweaks, and what to post.
Even if you think you’ve got LinkedIn down pat, I recommend you skim through this. I couldn’t believe I had forgotten to do #4!
My question to you: What expertise do you offer that could be turned into 10 or 20 “tips”? This content format is very quick to write and even easier to sprinkle across different marketing channels.
4. 9 common copywriting mistakes (and how to quickly fix them)
A solid article has engaging content, a video, or visual examples. In this case, we have all 3! The title, 9 Common Copy Mistakes (and How to Quickly Fix Them) says it all. Also, I find this article helpful and clear, in case you are worried it’s gonna be one of those “you did it WRONG”
types of reads.
Mistake #5 is especially important to pay attention to if you are looking to improve SEO and conversion. Mistake #9 is a must-read if you find it hard to write a newsletter consistently.
My question to you: What wrong turns have your ideal audience taken, and what kinds of content could you create to help steer them back on course?
Volunteers are wanted for a new cool project!
Ever wonder if your lead magnet is truly magnetic? Let's find out. You:
A founder of a service-based startup or brand.
With a lead magnet/freebie/downloadable for your email list.
But do you think the lead magnet, landing page, or sequence could be improved?
Me:
An ethical marketing
consultant with expertise in email design, writing, Mailchimp, ActiveCampaign, and ConvertKit.
That wants to audit your work for FREE.
In exchange for
recording those recommendations for this thing, I’m building,
Have I caught your curiosity? Hit reply with your lead magnet URL, and I’ll see if it’s a fit for this fun project.
Oct. 5th: Better Marketing Content With Audience Research If you feel like your marketing has been a bit of a grind or isn’t getting the engagement you’d hoped for, Audience Research is to the rescue! This free online webinar is open to all Nova Scotian tourism brands.
Oct. 5th: Digital Skills for Women+: SEO Consulting An overview of what SEO is, how it might be a fit for your transition into the ITC sector, and my experience as a marketing consultant and business owner For current cohort participants, do check out the programme and spread the word for the next session!
Oct. 22nd: What the F*ck Do I Post Online Workshop Social media posts. Newsletter issues. Blog posts. Youtube videos. The list seems endless in terms of what you have to put online to get the attention of your ideal audience. What should you actually spend time and creative energy on? This is an in-person workshop for creative professionals as part of the SuperNova Conference held in Halifax.
