His tactic not only allows him to squeeze more out of his LinkedIn list, but it also takes care of content distribution, too Also, let’s take a moment to celebrate that 18% increase. So nice. So honest. So realistic.
My question to you: how are you creating a flow for your audience that allows them to sample your content from different sources?
#2 How to get from 100 downloads per episode to 1000 for your podcast
Plateauing: that annoying thing when you feel like you’ve sort of hit a wall. The good news is it opens you up for experimentation.
Take podcasting, for example. Indie shows can get stuck on 100 downloads/episode, and then have difficulty getting to 1000 and beyond. Kattie Laur interviewed Jeremy Enns on how to get from 100 to 1000 downloads, which is a wonderful masterclass in marketing growth in general.
It kicks off wonderfully by dispelling the myth of scalable growth we think we get with social media. And then dives into everything from networking, to bringing on guests, and good old-fashioned interacting with your community. Worth a
read!
My question to you: how do you know when your marketing has plateaued, and what plan do you have in place when it happens?
#3 A well-designed impact report to inspire you
While for-profit
annual reports focus on widgets moved and money made to prove effectiveness, nonprofits and other organizations have the puzzle of showing impact in less tangible ways.
I especially like how they encourage readers to dive deeper into specific projects by designing parts of the report as jump-off points.
My question to you: do you give your team enough time to showcase to shareholders and board members the efforts of your org? Good visual storytelling takes time!
#4 An 18-year-old figured out how to make Youtube shorts go viral
Her interview with Jay Clouse is just one gold nugget after another:
The art of storytelling for short-form content.
How to pick what you’ll create from a larger brainstorm.
What metrics to focus on to make better choices faster?
I found this video inspirational, not only for what Jenny figured out, but also for how she approaches it, and where she’s taking her knowledge next. The kids are alright.
My question to you: who do you get professional inspiration from… that’s not from your generation?
#5 What you love about
marketing
Last month, I asked what you love about marketing. Here are some answers to inspire you:
“The opportunity to bring value to audiences and be creative every day.”
“How fast it changes and at the same time stays the same. It keeps you on your toes -- you constantly need to come up with new tactics. Yet, if you don't know the perennial basics, you're screwed.”
“All the experimenting and the awesomeness when strategies achieve goals.”
In an hour, we pinpointed Joe's strengths, his target audience, discussion topics, and the how-to.
Joe said it best: “Alison, your process clarified which direction to go.” The outcome?
Authentic engagement on LinkedIn brings -real- results, without needing a massive following or
“hacks”.
It helps having the right support to connect the dots quicker.
Need a 2nd brain to take your marketing from "dammit" to "done"? There are four ways to work with me: Coaching Calls, Get 'Er Done Sprint, Audit & Action Plan, and Weekly Advisory. Learn More
Alison K Consulting, 3271 Agricola Street, Halifax, Nova Scotia B3K4H4, Canada
