Satisfy your craving for better B2B marketing results.
#1 A simple way to help your audience finish your content
"Finishing" your content is an interesting concept. Specially if you have a lot to go through (podcasts, blog posts, and Youtube come to mind). You have lots of value, but it can be overwhelming to your audience.
Marketing is all about experimentation, and I'm excited that this feature will be accessible to more brands. I will say that A/B testing is most fruitful when you have healthy number to compare results to. While this particular feature will help with video clicks, without proper optimization and marketing, it can't do all the heavy lifting.
My question to you: what content do you already have such as webinars, podcasts, and client onboarding, that you could turn into video content?
#3 13 diverse stock photo sites
Your ICP is a diverse crowd, so your visuals should reflect them. 13 sites to find diverse stock photos and why it matters is a great resource to make sure you have excellent representation in your content. It has both free and subscription sites, spanning representation of race, gender-identity, and lifestyle.
One that isn't on the list that I want to add is CIRA's Indigenous Stock Images site, who's purpose is "honouring Indigenous entrepreneurship and addressing the Indigenous representation gap."
My question to you: could you inject 15% more original visuals in your content? Consider hiring a local photographer that specializes in such a package to make your content sing!
#4
3 questions for your social media strategy
Getting strategic with social media requires reflection and curiosity before posting for the sake of posting. In her article A One-Size-Fits-All Social Media Strategy, Amanda Natividad has 3 questions for you to pose to yourself before creation:
How can you align your value with a user's intent on a social network?
What are the actions you want your prospect to do?
How can your content nudge them towards a given action?
I love these questions because they get beyond "post and image and a link" and help us to see how social media can help the entirety of our funnel, while also building authority in the process. Especially as most platforms have moved to zero-click content, these questions can help increase your engagement.
My question to you: what if you dropped one social media platform to focus solely on your top performer? What feelings does that bring up for you?
3 things I want you to remember when you're overwhelmed as "The Person Responsible For B2B Marketing"
#1 You actually -don't- have to adopt that latest B2B marketing tactic, channel, or trend.
You can continue to refine, tweak, and optimize what you already have.
And let -that- help you determine when/where something new is appropriate.
Don't let the vastness of B2B marketing make you feel irrelevant or behind the times, simply because you're a human being with limits to your capacity.
You are enough.
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#2 You are the Boss of Marketing. Even though there is C Suite or Board "above you".
You deserve executive-type coaching as a director or manager.
You deserve to protect your agenda as the marketing team.
You deserve to deepen your relationship with C Suite and Board to create alliances and be fully understood.
You deserve to bring in consultants and support to help when hiring isn't an option.
Cus yer the Boss of Marketing, Darlin. That's what they hired you for.
Blow em out of the water with your chutzpah!
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#3 You can't do it all. It's impossible.
Being on all the socials. Nailing the messaging all the time. Getting everything out on schedule. Getting everything done on your to-do list, the strategy requirements, and random requests from other members of your team.
You can't do it all. It's impossible. The sooner you honour your own limitations and expectations, the sooner you can begin to push back and create space for what you can do.
I firmly believe there is power in saying "no". It doesn't make you disagreeable. It makes you accountable. And that's a boss move ;)
Take your B2B marketing challenge from "dammit!" to "done!"
Four ways to stop doing it all yourself, so you can get your time back: Coaching Calls, Project Sprints, Strategy Road Mapping, and Weekly Advisory.
