How to get funding, grow subscribers + marketing during a crisis

1.
Marketing yourself in a global crisis

Marketing Yourself in a Global Crisis - An exploratory workshop for change-maker personal brands is tomorrow Oct 27th, 11am-12PST. It is being facilitated by Tara Robertson and Natalia Sanyal, two incredibly thoughtful and heart-centered folk that can navigate this conversation with intention. It will cover "a personalized code of conduct for your online presence to guide you in times of global (and community) catastrophes."

This workshop is by donation,100% of donations will go to Anera. If you can’t attend, be sure to follow Tara and Natalia regardless.

My question to you: what other areas of your communications can be organized into documents that help navigate hard moments and articulate clearly your values and mission?

2.
Why the least measurable marketing channels tend to perform best

If ever you felt like you were marketing in a void, this is for you.

Attribution (the practice of evaluating the marketing touchpoints clients encounters on their path to purchase) is a hot topic in marketing. Of course we’d all love a world where we can see start to finish how our efforts pay off. The reality: tracking this is much harder than tech solutions let on, and they often take credit for conversion they didn’t create.

This 5-minute video (with transcript) by Sparktoro details how this happens. Like how paying for branded queries with Google Ads is only effective if other marketing channels did the heavy lifting of making your brand known to your target audience to search for it in the first place.

My question to you: are you avoiding the analytics you do have access to in order to make informed marketing decisions? Knowing even 2% of the data is better than knowing none.

3.
How to get marketing funding as a Canadian service-based business or startup

Took a while, but I finally got "How to get marketing funding as a Canadian service-based business or startup" published!

In this article you will find out how to look for grants based on their mandate, a list of current funding opportunities, and tips on how to increase your chances of winning the funding. If there’s an error or a funding source I missed, please let me know.

My question to you: have you been avoiding a big marketing project because you can’t afford it? Your dreams are worth applying for!

4.
How to get subscribers with a "lukewarm" cold email

Cold emails can work, but if you can get them to be "lukewarm", even better. Here’s a short and sweet tactic to ask people you know to join your newsletter. Without being sketchy about it. I love that there’s a screenshot of the actual email that went out!

Even if you don’t have a newsletter to send, there are still some great takeaways you can apply to other kinds of outreach.

My question to you: when was the last time you reached out to your colleagues to update them on what you’re up to biz-wise? Ask about them too, to mutually help each other grow audiences and prospects!

New email marketing offer, who dis?

In November, I have availability for 5 people who have an email list and one lead magnet/optin, who want to grow their list using what they already created.

I'd love to talk with you about how I can help you like I did for Shauna:

"I felt like I was producing lead magnets very ad-hoc with no clear plan. I'm so glad I worked with Alison K to tidy them up. Now my ConvertKit is optimized for success, and the way she got me thinking about welcome sequences has been a game changer." ~ Shauna Cole, HireDiverse

And for Allison:

"Although my lead magnet and email sequence were relatively new, Alison was able to pinpoint how the delivery could be quickly improved to better attract my ideal clients. Suggestions were minor but the inevitable impact blew my mind and I was able to make landing page tweaks immediately. So worth the time." ~ Allison Smith, Dandelion Digital

Ready to make lead magnet magic? Hit reply and let’s chat. I can assist with ActiveCampaign, Mailchimp, Convertkit, and Mailerlite!
(I know... what a nerd, right?)