Thestingf

#1
Is AI mucking up SEO? It is with those LinkedIn articles!

Ok so you know those "collaborative articles" on LinkedIn right now? The ones that look like a small prompt, and if you fill out enough, give you a "Top Voice" badge?

Well, some smart folk have noticed those articles are ranking on Google. This actually isn’t good news.

As "Is AI going to E-E-A-T your experience for breakfast?" explains, due to lack of quality control (mixed AI and user generated content) a lot of the "advice" is straight up junk. And, the articles have only been around for 6 months or so.

Yet Google is ignoring it’s own EEAT rules and ranking them anyway. Just another clown car full of monkeys in the circus that is SEO!

My question to you: what myths and falsehoods will you have to dispel in your marketing to maintain trust and authority with your audience?

#2
Employee advocacy to boost your content marketing

You or your team create a wonderful blog or video series. Of course you’re gonna put it out across channels, but is there a way to get other team members to help spread the content around?

Employee advocacy: the untapped goldmine in your content marketing strategy is a great primer for doing just that. I appreciate how employee well being and boundaries are centered in this piece.

My question to you: even if you don’t have employees, who in your community could become an advocate for your content?

#3
Cool tool for making cold email outreach more succinct

There is still a place to create authentic connections through cold emails! Especially in marketing, when you’re interested in collaborating with other brands to reach each other’s goals.

Lavendar.ai is an "email coach" that scores your emails based on data of what’s closed sales deals.

I love to be verbose, but have greatly appreciated how it crunches my rant down to something approachable. And I’ve booked 2 calls using it already!

My question to you: if you’re overly reliant on your audience coming to you, what marketing project could you try to proactively build relationships?

#4
"Wow. Nurture. Sell" three steps to help sell services in your newsletter

Do you find it hard to turn email subscribers into clients? Converting subscribers when you don’t sell "off the shelf" products can seem like a total slog for B2B service-based businesses.

That’s why I focus on helping my clients warm up prospects in their list through three steps: "Wow, Nurture, Sell". It makes selling things that are a big investment in time/energy/money more intuitive to your prospects.

My question to you: has your email marketing turned into a bulletin board instead of a lead machine? Cut out the self-promotional stuff in favour of content that helps paint a picture of what success looks like for your contacts!

Tea towels, soup cans, and websites

What does a tea towel, soup can, and website have in common?

They’re all things you have on hand to grow your email list.

Lemmie explain.

Pilates is known for having some fancy-ass equipment.

Think upholstered doohickies with springs and things called "the guillotine" and "Wunda chair" (I’m not making that up).

But you don’t need the fancy stuff to get a sweaty-red-faced-workout.

In fact, the HARDEST Pilates workout I ever had involved a tea towel and a soup can.

It all came down to how I used them to squeeze the most resistance during a workout.

Aint that different from growing your b2b email list...

Before investing in paid ads, influencers, and other things outside your control.

Why not increase your email marketing visibility with what you already have:
Website
Team member email signatures
Print collateral
Podcast

Owned media may not be the "fanciest" marketing channel out there, but it certainly is the easiest to tweak fast!

So my question to you, Darlin’ is this: what have you done to leverage owned media to grow your email list?

Can I be your email Cupid?

At one point you were super excited about your email marketing. You started to see your list grow, converted strangers, and got thoughtful replies in your inbox. Bliss!

But maybe it feels like the magic is gone? Or there’s been a shift in your business and it’s a struggle to get email marketing to match that vibe?
You don’t have to reignite the spark by yourself! I've guided numerous marketing leads and founder to rediscover their passion (and ROI) for:

Their lead magnet, opt in, or whitepaper
Growing their lists without a pile of effort
Their email marketing platform

Ready to reawaken the enchantment? Explore how I can help rejuvenate your email marketing strategy.