Satisfy your craving for better marketing results.
Seeking Marketing Mavericks!
I'm on a mission to better understand the needs of B2B service-based teams who identify with "putting good into the world" and could use your help.
I'm inviting Marketing Directors for a 30-minute heart-to-heart about their marketing goals. Think of it as a knowledge exchange session!
No strings attached, just pure conversation. And to sweeten the deal, I’ll throw in a complimentary 30-minute consult on SEO, email marketing, or any topic of choice as a thank you.
If you are that person or know of such a person, could you put us in touch? So appreciated!
#1 16 statistics on how blogging can be a competitive advantage
Have your eyeballs healed yet from my LinkedIn post about “to blog or not to blog”? 4 years of art school training to create that doozy, haha.
My question to you: when considering a new marketing channel or project, do you only do a gut check? Or do you take some time to research the results your contemporaries get from doing that same thing before jumping in feet first?
#2 Finally, a visual way to measure your impact and SGDs!
While there are lots of dashboards out there to measure KPIs such as impressions, followers, clicks or downloads… how the hell do you measure impact?
You fill out fields from a repository of impact metrics (SDGs, common strategic plan elements, and custom bits). Then you assign outputs to them. And as you gather the data, you plug it into the dashboard, and it can visualize different kinds of charts to help visualize
the progress you’ve made. Instant impact reporting!
I see all sorts of applications for this handy tool, no matter if you’re for-profit or nonprofit:
Showing impact on a board of directors
Applying for grants with impact criteria
Empowering your team to see the outcomes of their work where other metrics fall short
My question to you: are you making a regular habit of reporting the outcomes of your hard work in marketing? Reporting can be as quick and easy as 10 minutes at the end or start of each month.
#3 Yes, those new Gmail and Yahoo email marketing rules in Febapply to you too
As of February, Gmail and Yahoo require the following from all email marketing senders:
Authenticate your sending domain using
SPF or DKIM authentication.
Allow simple unsubscription.
Maintain a rate of spam reports in Google Postmaster Tools below 0.1%.
None of these are actually
widely new concepts, but Authentication might take you a few support tickets back and forth to get right. Don’t get caught slippin' on February 1st!
My question to you: do you make a habit of reviewing your email marketing stats in a consistent fashion to keep on top of trends? “More subscribers” isn’t a complete email strategy ;)
#4 A simple site to change the capitalization of your content
Not all heroes wear capes. And not all marketing tools are complex SaaS or AI tools. One of my favs I have bookmarked is Title Case Converter.
It is as advertised: paste in whatever text you have, and select how you want to convert it: sentence case, lower case, and upper case. It also corrects straight quotes for the typography nerds on this list. A real time-saver when you’re pulling ALL CAPS content from elsewhere, and annoyed another 2 minutes of your life is lost retyping it (bleh).
My question to you: have any other “so simple, so great” tools that help speed up your marketing? Hit reply and let me know so I can include it
in the next issue with a hat tip to you!
Any of these been on your mind?
January hasn't rested on its laurels for my consulting clients! Here are some topics we've jammed on to improve results:
Setting marketing goals in
2024 that align with brand mission, before jumping straight into tactics.
SEO Audit & Action Plan review to implement some of the super interesting opportunities I discovered.
Reverse engineering service benefits to match prospects' expectations for social content.
Changing online messaging for multiple offers being consolidated into a single new iteration.
