We're back with interesting stats I hope inspire your business online.
#1 43% of cyberattacks target small businesses
Don't think that just because you're a tiny company that you're not on the radar of malice activity. This infographic from PC Liquidations tells a tale of what small business is up against in terms of cyberattacks and threats. There's lots of great tips across their site, and I recommend you check it out.
My question to you: is cyber security part of your business plan? Are you storing strong passwords in a safe location, insuring your home wifi is fortified and other security basics?
#2 60% of Canadians searched "what's open/closed near me" in April
I know, that's an obvious search. But let's look more closely at that. Google's Canada's e-commerce moment is now: Here's what retailers need to know breaks down some stats around what's taking shape. Even if you're not selling physical or virtual goods online, that article has some food for thought. Especially around the concept that consumers are willing to try new brands. They may not have access to their preferred companies... and this is your opportunity to show up!
My question to you: is your Google My Business hours and services up to date? They also let you mark your business temporarily closed due to Covid-19 along with some other timely recommendations.
#3 The #1 challenge for B2B content marketers is producing engaging content
You're probably the content marketer for your small business, right? I am, too! So now we don't feel so alone in knowing that creating engaging content is the big pain point. Thankfully, QuickSprout has come to our rescue with 9 Tips to Create Highly Engaging Contentthat are actually detailed and useful. One of my personal favs is #4: Tell A Story. It not only taps into the
psychology of what makes us click, but it also allows us to be more creative in how we produce content.
My question to you: what do you considered 'engagement' when it comes to your content? Note that while 'likes' on social media are nice, you'll want to aim for a metric that translates into 'conversion'. Ie: makes you money! I have a program starting soon about that if you want to jump to the bottom of this email.
#4 78% of buyers use case studies to research B2B purchasing decisions
TrustRadius covered a survey to compare people's feelings on reviews and case studies. Case Studies vs. User Reviews: Frenemies or 1+1=3 explores the buyer's perspective of these two models of building trust for your brand. One interesting comment a participant made was that case studies made it "helpful to see how the vendor wants to position their products and who some customers are." Another said reviews are "quicker to look through and get the opinions of more people faster."
And don't forget that you can swap out the word 'review' for 'testimonial': they both achieve the same result in the end!
